Have you ever typed a search term in Google, saw a result and found, instead of what you were looking for, you got a page riddled with ads?
This is because a lot of savvy web developers looking for easy ad revenue load their pages with key word search terms and meta-tags to draw visitors.
Websites are an important part of branding, but just having one is not enough.
Websites need a way to not only draw visitors, but also have them come back for repeat business.